Hi,
Does your player look like this one here?
http://www.mympxplayer.com/album_showpage.php?pic_id=23
I also have this player.
The beginning animation is quite generic of the guy twirling the pen, and no it's not a Sony player
.
If it turns off straight away, what you have to do then is try to follow these instructions here:
http://www.mympxplayer.com/viewtopic.php?t=4.
You will need to set the sleep timer to a higher value as it looks like it's timing out too quickly and going into sleep or suspend mode before you can even do anything. You will have to keep pressing the button though so it doesn't go into sleep mode while you're doing it, that will be tricky...
Good luck with it.