technodummy , that chip is the memory chip. You will need to locate the 2nd largest chip, the serial should be either ATJ2085, ATJ2091, ATJ2097, etc.
If it is ATJ2085, you have a better chance of recovering your player as it uses firmware v3.5.35 or v3.5.37.
If it is ATJ209* series, then your available firmwares are very limited as the extraction tool only supports upto v9.0.43.
You will need to perform the Dead Player Recovery here
http://www.mympxplayer.org/dead-play...ide-vt567.html
Then use the firmwares found in the downloads section to test on your player.