Specs here.
Looks like a nice player. Compared to the generic players we all know and love, this one will probably add a decent library function, good battery life, and firmware support (although with Creative this is a mixed blessing for those who want to keep all their features...). The downsides seems to be the usual no radio recording (who the h*ll 'pirates' music off FM?!) and the annoyance of MTP-only file transfer.
Tentative pricing @ $150, $200, and $300 for 4GB, 8GB, and 16GB of flash memory respectively. A step in the right direction from one of the mainstream players after the decidedly underwhelming likes of Creative Zen V(+) and the SanDisk Sansa e2x0. Still, I'd probably get a Meizu M6 before considering this one...