You are correct. The commercials seem louder because the sound is compressed. I'm not sure of the exact details, buy it has to do with the way that the signal spectrum is squished down in the commercials. I, too, remember this from some reliable sources.
The net effect to me and everyone else is that the sound "seems" louder. But it's not, apparently.
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My two iPods are jealous of my two MPx players.
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