A solution to the hardware problem would be porting the os to a somewhat brand named devices like Meizu as the players should be as similar as possible. The possibility of having another os would attract people to buy the device and also it would serve as a start point for developers who want to port the os to other devices.
Even one device booting minix would represent quite an attraction to developers and to anyone that likes technology.
And cuz of the bsd license meizu can be convince maybe to give information on the hardware in exchange for an os that they can develop to but aren't forced to release their source code.
The result would be a cheap PDA like device.
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