RAmos is making a big push into the high end and more innovative MP4 market.
They already have a reputation for making quality players with good UI's, but now they seem to be developing players to actually compete with mainstream players (iPod, Sansa, Yepp).
You should check out their V80, they are collaborating with Microsoft to implement Microsoft's Wind system - its a touch screen interface built on Windows CE and it has features like cover flow and stuff. The RAmos V80 is the first (but not the last) of Chinese MP4 players to use this.
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