You have linked to an RockChip-MP4-Player: these kind of players are using the program AVIConverter to convert videos into the right format: xvid-coded avi-files.
The resolution should be 320x240 pixel, the framerate maybe 20fps or 24fps.
You should better give viDrop a try, because its much better then any AVIConverter. Download it here from Downloads/Tools. Install it and use the pregiven Preset "Generic Rockchip 320x240 high.ini" inside of viDrop - this should work for this kind of players.
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