Here's something people need to understand about product sales and marketing in China: they think we're absolutely batty to have any sort of brand name loyalty, or equate anything with name brands. Over there (Japan, China, etc.) a name brand means nothing; all that matters is that you get what is being advertised. This results in Chinese stores all being similar to the produce isle in your local grocery: everyone is picking over products and inspecting them (usually not knowing what they're looking at). But that's the way they work.
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