no, formatting is OK as firmware is hidden
you can only get support for cube website in chinese
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as this player is brand new to the scene there is no firmware available as yet
what OS r u using as these players tend not to be too happy with 64bit version of windows
cube are respected brand in china so this will not be hacked memory but it may just be faulty
format the drive and see how it goes, your firmware will be fine and dont do a quick format, untick the box