Just found a cure for my ereader. Seems the product as been rebranded under several different names. But when i bought it, there was no brand name and just called a Ebook with no site for updates.
So i tried different firmware software from different companies. I had nothing to lose as i'd killed my ereader. Its a habbit of mine to break things

Firstly i tried the Migear firmware upgrades and it worked a treat, but video player and something else was missing from the menu. I wanted my video player back!
Migear
MiGear eBook Reader ADOBE DRM license firmware upgrade
After more googling i found another company selling the same item. So went to their page and downloaded there firmware.
Skytex
SKYTEX - Downloads.
Found the .img file in the folders from skytex and i gave it a whirl. It worked a treat and now i have all the functions back and the menu looks 10 times better :-)
I used the RK28 Device manager to upgrade the .img files that were in the downloaded folders. Took about 90seconds to load and install the firmware to the device.
I wonder if the battery life is a little better?? Was only getting about 3 to 4 hours reading time!
My ebook menu now looks like this and i'm a happy bunny now
The radio on it is still useless tho........