
ops: Well, the player show you the "loading bar"(the blue bar under the title), you player still alive, you are lucky

, you have a chance, be very careful :wink: .
then, yep i have another trick.
Do you have the CD whit the drivers of the player, right?
try to reinstall the drivers, then turn off your player and connect the player to the computer, if you use the USB port no. 1 try to use the port no. 2 or any other port the fact is use any another port the player will turn on, check!, the computer have to show you tow units one whit the storage data (Movies, Photos, Text... etc), and another unit reserved to the SD card, well try to enter to this unit, if the computer show you the error, "The unit have no format or RAW formated" DO NOT FORMAT, you can recover the firmware whit a utility to recover files from RAW partitions like Easy Recovery 6 and stuff find it in google.
if the player its "OK" please Repeat the same steps of connect the USB cable.
if you did the trick right the player have to show you a " - M + " in the screen.
connect the usb, press "play" and try again.
Remember (allow the visualization of Hidden files and Folders).
Ok, Good Luck, i will help you to find a solution :wink: .
by the way try to contact to your reseller, he must help.