Thanks guys and well put, you have stated the obvious.

My point exactly

Unfortunately the only success I have had with Ebay is when the scammers have used the words Apple or Ipod. They dont seem to stop listings with just the word Nano. That is the only reason I can think of why items by seller matafactory are still active despite literally hundreds of complaints from me. It seems to put the sale price up by about 200%. They dont seem to regard it as keyword spamming. It is another case of Ebay doing the bare minimum to ensure that they can get listing fees and final sale value fees for what should be illegal listings.